"In years past this glorious location, a block from Santa Monica’s Third Street Promenade and two blocks from the beach, was wasted on one of those boring old corporate hotels — or, truth be told, the location very nearly elevated a chain hotel into something special. Now, in a new life as the Huntley, it’s aiming a bit higher — Santa Monica lacks a truly definitive hipster boutique hotel, and that’s the void the Huntley is trying to fill." - Tablet Hotels