"Expect neither a hidebound period re-creation nor a fashion-chasing lifestyle boutique from the George in Rye. This 400-plus-year-old coaching inn by the East Sussex seaside has been cleaned up and classed up just enough to suit the modern taste, while neither throwing the historical baby out with the newly renovated bathwater, nor needlessly altering the antique character of the place in pursuit of some idea of design-magazine sophistication." - Tablet Hotels