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"A large-scale organic operation with 300 acres devoted to rooibos, where the fermenting and drying of rooibos leaves take place in the plantation’s courtyard. The writer joined a group of Scandinavian tourists, crouched beside a mound of leaves, collected a few needle-like strays and gave them a gentle rub — as their deep burnt-orange color bled onto fingertips, the color was evoked as spreading out into the world through fashion and other ways (the writer recalls that “Rooibos Tea” was one of the top 10 colors in the Pantone Fashion Color Trend Report for the coming season)." - Kendall Hunter