Pavillon Southway

A New Wave of Hotels Wants You to Shop Their Interiors | Vogue

"Set within the guest quarters of artists Emmanuelle Luciani and Alex Dante’s Marseille studio, this two-bedroom Pavilion functions as a living portfolio where the entire house is treated as contextual art. Frescoed walls are enlivened with bas-relief sculptures and whimsical tapestries, while shelves are scattered with curious ceramics, all available for sale, creating an immersive environment that encompasses interiors, architecture, art, and performance. Originally conceived as a hub for artistic residencies, it later opened to visitors beyond the art world as an open ecosystem where people can buy artworks or simply step inside the artists’ universe. Guests are encouraged to freely explore both the house and the main studio located 15 minutes away, with the lack of traditional hotel structure emphasizing that this is more a house where you curate your own experience than a conventional stay. As a former ballet dancer, Luciani collaborates with performers to devise choreography that activates the interiors, hosting shows that interact with the space and reinforcing the idea of a 360-degree studio. Almost everything within the walls is the work of Luciani and Dante, and the intimate access often deepens relationships with potential clients, who can better understand the work and see that the art here is something vividly alive." - Stephanie Gavan