"Aloft Brussels Surrounded by European Union government buildings, the quirky and characterful Aloft Brussels brings the Starwood brand’s lively spin on business hotels to the European capital. With sleek, loftlike rooms, 24-hour self-service dining, and all the highest-tech amenities (it’s the first hotel in the Benelux region to have a keyless check-in system), the hotel appeals to young professional travelers who don’t need the over-the-top services of a traditional business stay. Its boxy, avant-garde architecture and bold, colorful decor attract a more design-conscious crowd that values both style and substance, as evidenced by the regular artist- and creative-hosted events the hotel sponsors. But it’s the bar that says the most about how the Aloft Brussels stands out: the sprawling, vibrant lounge has pop art–inspired decor, a pool table, an outdoor patio, and regular live music; it attracts a young, attractive crowd for after-work drinks and late-night parties throughout the week."