"Nestled among the boutiques and restaurants that linethe city’s main shopping street, the historic Hotel Goldener Hirsch has all the hallmarks of a Tyrolean hunting lodge right in the heart of medieval Old Town, from vaulted ceilings and mounted antlers to staff dressed in lederhosen and dirndls. Vintage guest-room keys are embellished with stag silhouettes, and even the tableware and linens in the two restaurants (one a former blacksmith, the other a goldsmith) feature the signature leaping-deer motif. Both serve hearty local fare—stop in for schnitzels, beef goulash, and bratwurst with sauerkraut, then call it a night in one of 70 cozy guest rooms, which balance cheerful country textiles and antique furnishings with modern amenities like flat-screen TVs, minibars, and free Wi-Fi."