"A Texas-based, order-at-the-window concept focused exclusively on bagels, schmear, veggies, and lox that aims to recreate New York bagel culture using traditional techniques like an old-school bagel board with soaked burlap and malt syrup for authentic exterior crunch and interior chew. There’s a precision to recipes—testing many versions of spice blends and partially fermenting jalapeños for a jalapeño schmear—so the bagels are treated as the main attraction rather than sandwich bread." - ByBon Appétit Staff & Contributors