Bright Ideas in Travel 2024

"The renowned medical spa’s latest offering: sexual wellness, a program that the group rolled out in December 2023 at the original SHA Wellness Clinic near Alicante, Spain. In January 2024, a second Sexual Health Unit opened along with the group’s second property, SHA Mexico, in Costa Mujeres. Following SHA’s distinctive integrative method, the treatment approach is holistic and draws on many disciplines: guests can speak with specialists in both physical and mental health, and suggested treatment options can range from sessions with a sexuality-informed psychologist and hormone therapy for symptoms related to menopause to noninvasive procedures for urinary incontinence. A third unit will be hosted at SHA Emirates, opening in 2026. With the sexual wellness market expected to hit $55 billion within the next three to four years, SHA’s foray into the field is right on time."