moon

Where to Shop in Almaty, Kazakhstan, a Rising Design Capital in Central Asia | Condé Nast Traveler

"The couple behind Moonshuaq, Álisher Baqyt and Erkenaz Aqtileuova, want to transform Kazakhstan’s folk costumes for special occasions into casual outfits for everyday wear. From the brand’s subterranean shop, half-hidden in the basement of a block of flats, the designers sell slouchy jackets with colorful embroidery inspired by Central Asia’s ubiquitous chapan overcoats, and windbreakers printed with eye-popping oyu-ornek (ethnic-ornamental) patterns. Taqiyah (traditional skull caps) get a modern makeover with embroidered velvet and silver chains; chunky bracelets and mismatched earrings combine ceramic oyu-ornek charms with pearls, jewel-toned beads, and neon-colored climbing rope." - Chris Schalkx