"Marrakech has been abuzz with the arrival of new medina and Palmeraie hotels. But it’s this farmhouse embedded in an olive grove between the Atlas and Jbilet mountains, 45 minutes from the medina, that feels most like a gear shift in the city’s hotel scene. The vision of husband-and-wife event stylists Fred and Rosena Charmoy—who have planned some of the most talked-about parties in town over the past 20 years—it’s the kind of in-the-know desert retreat you would expect to find in Ibiza or Joshua Tree. There are no flashy signs; instead, the Hamsa, or Hand of Fatima, is etched on a rock to signal you’re close by. Long pathways sprinkled with argan nuts lead the way to the dusty-pink converted farmhouse. Inside, the smooth space looks like a sleek art gallery, with shimmering tadelakt surfaces. Vintage Italian sofas join pieces by local artists and craftspeople, from shaggy carpets by Beni Rugs to Amine El Gotaibi’s giant woolly art installations and coffee-table books handed down from the city’s legendary Vreeland estate. Of the three oversized suites in the main building, the two cavernous rooftop rooms are the best for views across to the mountain peaks. In the wispy gardens, an adobe house has been turned into a stylish casita, where traditional clay contrasts with oxblood and mustard zellige tiles. The 164-foot pool has huge daybeds between plumes of olive trees, where guests sprawl before drifting into evenings fueled by hibiscus sundowners and New Age cosmic chats. —Chloe Sachdev"