TÓTEM Madrid

"Why did this hotel catch your attention? What's the vibe?Sandwiched between the popular Serrano and Goya shopping streets and close to Paseo de la Castellana, this newcomer has found its rightful place in Salamanca. Beautiful staffers and minimalist design infuse Totem Madrid with buzzworthy energy that draws locals to the bar for fizzy cocktails and Spanish wine. What's the backstory?The building was gutted to produce a high-design, art-filled space—now the flagship of VP, a Spanish hotel chain. There are plenty of eye-catching pieces in the public areas, none so captivating as the courtyard water sculpture, the handiwork of Catalan designer Pere Gifre. In total, there are more than 300 art pieces spread throughout the hotel, including the rooms. Tell us about the accommodations. Any tips on what to book?The guest rooms live on the higher floors of this mixed-use building, and even the rooms that face away from the square have lovely views of rooftops and the city skyline. Despite major construction work in the square facing the hotel, you’d never know it thanks to excellent soundproofing. The design style is decidedly contemporary; think hardwood floors, Scandi touches, velvet armchairs, well-placed power outlets, L’Occitane toiletries. There are nine types of rooms; even the Standard (the smallest) feels cool and trendy. In-the-know travelers can request one of the seven rooms with a balcony or one of the five with ensuite workout equipment. The largest suite, the Presidential, has dual views of the Royal Palace and the square plus its own fitness center and a shower large enough for a small party. Is there a charge for Wi-Fi?The Wi-Fi's free. Drinking and dining—what are we looking at?Gingko Sky Bar is immensely popular—arrive early to beat the line. The adjoining restaurant, which serves Mediterranean and Asian dishes, spills onto the building’s signature wraparound terrace. Its new menu rotates quarterly depending upon the season’s freshest ingredients. And the service?There’s a whiff of “we know we’re beautiful” among the staff. Dress and act as they do, and they will be impressed. What type of travelers will you find here?Well dressed and widely traveled. What about the neighborhood? Does the hotel fit in, make itself part of the scene?Salamanca is fashion-forward and trendy, but there’s a lot more of Madrid to explore. Book a themed experience directly through the hotel—say, one that focuses on local art, music, or crafts. Is there anything you'd change?Only the higher-priced rooms have Nespresso machine, and we think free caffeine should be available for all. Any other hotel features worth noting?Plenty of Madrid hotels have rooftop pools, but none seems to be as high as this one. What else should we know?Small Luxury Hotels of the World has partnered with World of Hyatt; book your room through Hyatt to take advantage of the loyalty-program perks." - Ramsey Qubein