"Why did this hotel catch your attention? What's the vibe?Salem has been on the map for Bostonians ever since the 1692 witch trials, and it's about time that a boutique hotel brings the town into the 21st century. Whether you are staying the night or just trying to have a quick meal or a drink on the rooftop—one of the best and only rooftop bars in town—any traveler should stop here for a few minutes. What type of travelers will you find here? Daytrippers, suburban hipsters, and tech nerds looking for a break from the city. Tell us all about the accommodations. Any tips on what to book? The rooms, most of which overlook Salem's historic buildings, are comfortable and clean, with a mid-century-inspired design. Suites tend to have a lofted layout with a comfortable sitting area and light-filled upstairs bedrooms, and the micro-rooms manage to marry compact design with comfortable beds and ample natural light. We love a shower goodie. What are you likely to scoop up to take home?You're sure to bring home the sustainable amenities from Lather, an emerging sustainable grooming company. Guests can access a “digital concierge” on their devices for info about local attractions. Drinking and dining—what are we looking at? There's no room service, but upstairs is The Roof, a local hot spot—though also seasonal—serving oysters, tacos, guacamole, and other small plates, plus trendy summery drinks like frosé and strawberry habañero margaritas. And the service?The concierge has the best tips about Salem, whether it's how to get dinner reservations, or which tour guides at the witch museums are the funniest. Bottom line: Worth it? The Hotel Salem's mid-century aesthetic, contemporary food and drinks, and friendly environment make it a lovely, welcome counterpoint to the more traditional and historical stops in Salem." - Todd Plummer
