Long Beach Pride

Long Beach Pride Blames Trump for Loss of Sponsorships and Scales Down Annual Festival | Eater LA

"One of the nation’s oldest running festivals is in the midst of deep sponsorship cuts: Longbeachize reports that it lost backing from companies that typically provide it with sponsorships, including McDonald’s and Walmart. The organizer told Longbeachize that the changes have likely come as a result of President Donald Trump targeting of diversity initiatives. The event runs on May 17 and May 18. The city’s restaurants, hotels, and bars receive a significant boost during Pride, as well as new jobs and tax revenue for the city; sponsors for large events often cover a significant portion of the operating budgets." - Mona Holmes