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"I watched Smith roll out Sporty Bird first at SeatGeek Stadium with the Chicago Hounds and then as a branded stall inside Time Out Market, selling chicken sandwiches, spicy nuggets that definitely pack heat, and other chicken items; the heat impressed at the opening but there’s concern it could alienate some local customers. Carol Cheung of Hyde Park’s Jade Court is managing operations at the stall, Smith hopes the venture will bring energy to the market and potentially help revive Jade Court, and Smith says the idea was partly inspired by viral celebrity chicken sandwiches (he joked that after seeing Messi’s sandwich he thought, “I could do better”). Smith also touts a unique claim of being a chef who owns a pro sports team, though that is hard to verify." - Ashok Selvam