Ontario McDonald’s Gives Away Millions in Free Fries After Historic Toronto Raptors Run | Eater

"After signing a sponsorship with the Toronto Raptors to give away medium fries in Ontario whenever the team hits twelve 3-pointers in a game, the promotion has been triggered far more often than expected following the offseason acquisitions of Kawhi Leonard, Danny Green and midseason addition Marc Gasol. The giveaway was redeemed 44 times in the regular season and 10 times in the playoffs, totaling more than two million medium orders and roughly $5.8 million CAD (about $4.37M USD) in free fries. Franchisees have voiced operational concerns—redemptions have ballooned to about three times original projections and some stores add an extra fry cook on “free fry days”—but the company is betting the cost will be offset by driving app downloads and repeat visits, since the fries are redeemable only via its app the day after a Raptors game." - Jenny G. Zhang