How Food Brands Pander to Millennials on Twitter | Eater
"The pancake chain's Mother’s Day post featured an ultrasound image showing a tall stack of pancakes inside a womb alongside baby-talk copy — a move widely criticized as tone-deaf given the national conversation about abortion rights — yet the account offered no apology and the unsettling tweet far outperformed more innocuous posts, netting orders-of-magnitude more engagement than other themed tweets." - Greg Morabito
