Do People Collect Martha Stewart’s Books? | Eater

"A spokesperson for the largest online seller of used books says interest in the author's titles comes in waves: bestsellers like Martha Stewart’s Martha Stewart’s Homekeeping Handbook: The Essential Guide to Caring for Everything in Your Home and Entertaining continue to drive sales (the latter’s were spiked by the CNN series). Interest "ebbs and flows" seasonally with winter and the holidays, picked up at the start of the pandemic, and also breaks down geographically — the books are most popular in the Northeast and generally in "blue states," with Connecticut, New Jersey, and Massachusetts showing a relatively higher proportion of sales. Age trends show most interest coming from young people as well as the 55+ demographic. The seller notes it hasn't moved many items it would consider "collectible," likely because the author is still publishing frequently, and reports that about 20 percent of customers who purchase her books buy three or more." - Bettina Makalintal