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How Sandro Roco Founded Sanzo Sparkling Water | Eater
"A Fort Greene natural foods market he frequented to observe independently owned and smaller brands, make direct connections with founders, and gather actionable insights about bringing a beverage to market. The shop represented the kind of community-oriented, indie retail environment that allowed him to learn the trade through direct observation and outreach, contributing to his early understanding of operations and distribution." - Morgan Goldberg
