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"Born behind the bar in Nashville, Standard Proof Whiskey Co. showcases Robert Longhurst’s craft-infused rye program—aged in new American oak and bottled at 80-proof—with imaginative infusions like the signature Red Eye Rye (a coffee-infused expression launched in 2017), plus honeysuckle, fresh mint, pineapple, and Texas pecan variations; Red Eye Rye begins as a 95% rye-based Southern American whiskey aged 12–18 months, is infused with ground coffee for 10–12 weeks, and yields an 80-proof whiskey that works as an aperitif or cocktail ingredient; they also opened a tasting room/retail space serving flights and cocktails (including an espresso martini), sell on-site-bottled whiskeys and merchandise, and support local bartenders through a “Support Your Local Bartender” shirt whose profits go to USBG chapters." - Delia Jo Ramsey