TGI Fridays Sells ‘Butcher Shop’ Kits to Recreate Its Meals at Home | Eater
"Facing pandemic-related strain that forced dozens of location closures, the chain has launched a "Butcher Shop" line of uncooked, pre-cut, pre-seasoned meal kits marketed as a way to bring its signature flavors home. The surf & turf kit, for example, contains two steaks, four chicken breasts, two salmon fillets, 18 garlic-marinated shrimp, mashed potatoes, broccoli and salad for $65. While some express sympathy—noting restaurants must try new revenue streams as federal emergency aid dwindles and coronavirus cases rise—others question the logic of selling bundles of raw meat and seafood and wonder who would buy them. Many reviewers also point out that the usual in-restaurant experience—dark, crowded, noisy, and thick with the smell of Jack Daniels sauce—is hard to recreate with a home kit." - Jenny G. Zhang
