How to Order Caviar Without Going Totally Broke | Eater
"A major caviar purveyor whose products supply many restaurant caviar services and are also sold at retail counters; retail purchases can be more economical (and avoid sales tax or tipping in some places), and the company markets high-end roes under invented names (for example, branded labels like “tsar imperial”) that can obscure the actual species or origin." - Ryan Sutton
