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"When SXSW was canceled, I learned La Pera, a Latin-tinged catering and events company, lost about $150,000 in March and then faced ongoing cancellations; CEO Beth DiBaggio called it "one of the scariest things" she's experienced. DiBaggio was days away from signing a lease on the company's first commercial kitchen before the deal fell through, and to stay afloat she launched El Camaron, a take-and-bake taco delivery service that expanded the company's offerings." - Sarah Engstrand