"A specialty tea-and-boba shop that helped reinvent bubble tea for a mainstream, design-conscious audience, expanding from a single San Francisco location to many nationwide. The brand is known for modern flavor mash-ups like strawberry matcha lattes and coffee-laced dirty horchatas, a meticulous approach to toppings (grass jelly, mango pudding, handmade boba), and glossy, fan-oriented photography that doubles as a yearbook-like celebration of fans, staff, and community — plus practical tips for recreating drinks and styling them for Instagram." - Eater Staff