Why You’re Seeing the AriZona Iced Tea Can Everywhere | Eater
"A temporary 99-cent retail pop-up in Soho turned the beverage brand into a streetwear experience, selling clothes, bathing suits, fanny packs, and skateboards emblazoned with the cans’ iconic designs and offering live activations like tattoo artists giving away branded ink. The space functioned as a fan celebration and physical extension of the label’s merch strategy, reinforcing its crossover from pantry staple to lifestyle and collectible fashion item." - Jaya Saxena
