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"Turning his back on the traditional food world for cannabis, Keefer has been named Vice President of Cannabis Cultivation and Operations for craft cannabis brand Sonoma Hills Farm after advising the company; Sonoma Hills says he “joins at the perfect time as we ready to build our cultivation facility and work toward our first harvest,” noting that “the best cannabis is reliant upon the people that nurture it from seed to shelf,” and Keefer has suggested that food–cannabis pairings could follow the model of wine and cigars in restaurants." - Eve Batey