"Planters, the famous peanut company, really dropped the ball earlier this week when its “Mr. Peanut” Twitter handle posted a social media video trumpeting the creation of a branded beer brewed by Noon Whistle Brewing in suburban Lombard. The video, an edgy combination of Internet culture, mistakenly claimed the beer was brewed in Cleveland. It failed to even mention Noon Whistle. Several Twitter users blew the whistle on the mistake. Planters’ Twitter handle issued a half-shelled apology, one that Noon Whistle accepted via social media." - Ashok Selvam