Whole Foods’ Price Cuts Seem Like an Ad for Amazon Prime Memberships | Eater
"Announced broad price reductions on hundreds of items—averaging about 20% and described as its "biggest investment in lowering prices"—while expanding deals specifically for Prime members. Independent testing by The New York Times found virtually no benefit for non-Prime customers (a five-cent saving on a typical ~$60 grocery basket) and only modest savings for Prime members (about $2, roughly 3%), with some items like strawberries actually rising in price. For day-to-day grocery needs the impact appears limited, suggesting the initiative is largely aimed at encouraging Amazon Prime enrollments rather than delivering substantial, consistent everyday savings." - Tim Forster
