Why Does Texas Love the Grocery Store H-E-B So Much? | Eater
"Launched in 1994 as the company’s specialty-foods concept to appeal to a more globalized, food-curious audience, this store introduced shoppers to a wide range of international and specialty ingredients—everything from whole spices, ghee and masoor dal to English double cream, arborio rice and miso—broadening palates and competing with upscale natural-food retailers." - Priya Krishna
