Why Makeup and Skincare Brands Are Opening Pop-Up Cafes | Eater
"A themed pop-up cafe in Singapore, produced in collaboration with chef Janice Wong, focused on an all-dessert menu that used ingredients found in the brand’s products—such as rose, almond, and bergamot—to introduce the cosmetics house to foodie customers. The event aimed to create a L’Occitane-themed cafe rather than a one-off event, offering desserts and tea for purchase, and included experiential elements like a VR piece called “A Journey In Every Sense,” with Instagrammability of the desserts treated as a welcome extra." - Elizabeth Denton
