How Protein Conquered America | Eater
"A tiny neighborhood corner store only slightly larger than the narrator’s studio, crammed with typical convenience drinks but dominated by an eye-level display of protein shakes. Shelves boast at least ten varieties, with bold protein counts (15, 20, 35 grams) splashed on the bottles and creamy, dessert-like flavors such as Chocolate, Strawberries ’n Crème, and Mango Tangerine; the packaging and placement treat protein as a selling point, granting these drinks prime real estate and a near-fluorescent spotlight." - Casey Johnston
