"A German-themed outdoor shopping district featuring more than 40 boutiques and vendors that specialize in Bavarian- and Alpine-inspired goods—cheesemongers, sausage makers, fudge and chocolate shops among them—and that hosts family-friendly events like the Frankenmuth Dog Bowl. The mall concentrates souvenir shopping, holiday decor and festive programming, contributing to the town’s year-round, Hallmark-like holiday atmosphere." - Serena Maria Daniels