Discord for Food Brands | Eater
"The fast-food chain expanded its presence onto Discord and quickly built one of the largest branded servers, drawing tens of thousands of members in a short period. The space is used for fanart, pet photos, memes and casual interaction rather than strictly product promotion; the social media team views it as a way to engage directly with an audience for announcements, activations, and general community life." - Bettina Makalintal
