Pizza Hut Revives Vintage Logo in Bid for Consumer Nostalgia | Eater

"Bringing back its iconic red-roofed logo from a 32-year run between 1967 and 1999, the chain plans to use this retro mark interchangeably with its current red-swirl logo, rolling it out first in national advertising and later on delivery boxes. The move is a calculated marketing response to flagging U.S. sales and reportedly tested well with customers, who reacted enthusiastically to nostalgic features like restaurants with red roofs and red-and-white-checkered tablecloths. Some commentators have suggested the timing may also be intended to capitalize on renewed ‘80s nostalgia tied to the latest season of Stranger Things, highlighting how brands are leaning into nostalgia to reconnect with consumers." - Jenny G. Zhang