Mission Bakeries La Victoria and Dominguez Reopen in New Forms in SF | Eater SF

"Family‑owned La Reyna, opened in 1977 by Louie Gutierrez’s parents, still draws a trickle of customers who graze the to‑go shelves of pan dulce—technicolor conchas, puerquitos shaped like pigs, and abrazos (small danishes hugging a dollop of jam)—each often selling for less than a dollar; once a place with pinball machines, a jukebox and tables where kids and elders lingered, it now serves sweets to‑go but remains a community touchstone in part because the family owns the building and the sociable proprietor still chats with regulars." - Caleb Pershan