Can Collectible Popcorn Buckets Save Movie Theaters? | Eater

"A major theater exhibitor that has long sold themed metal collector buckets expanded into a strategy of maximalist, memeable novelty vessels to drive in-theatre merchandise sales. Recent tie-ins range from a pink toy Corvette (which included popcorn and a doll at a premium price) to a viral sandworm-lid bucket for a big sci-fi release; these roughly $30 collectibles often include popcorn and are positioned to boost per-visitor revenue while creating shareable moments. The approach deliberately trades on absurdity and internet humor to keep films in cultural conversation and encourage repeat visits and secondary-market interest." - Bettina Makalintal