Impossible Foods CEO Talks About the Beef Lobbyists Putting Up a Fight | Eater
"A national grocery chain publicly signaled reluctance to carry a well-known plant-based burger brand on the grounds that it is ‘processed,’ a position that critics in the conversation described as inconsistent or hypocritical given the store’s broader inventory of processed items and its positioning as a purveyor of ‘whole’ foods." - Martha Daniel
