"Opened on Sunday at 338 Columbus Avenue and West 76th Street, Popup Bagels — backed by Paul Rudd and Michael Phelps — is the chain’s second New York City location and its seventh overall. Founder Adam Goldberg opened the first location in 2021 in Westport, Connecticut, and the brand plans another Manhattan site at 1457 Third Avenue near East 82nd Street as it aims for 25 locations by the end of 2025 and eventually as many as 200 stores." - Luke Fortney