‘No Seed Oil’ Restaurants Seize the Moment | Eater
"A Venice, California eatery whose branding around avoiding seed oils drives customer demand—co-founder Graham Honig reports roughly 90 percent of guests seek them out for the use of beef tallow—and pairs that messaging with other promises like avoiding nonstick pans and plastic cutting boards. The brand has leaned into bold slogans and merch, taken MAHA-adjacent investment, and presents the stance as an apolitical commitment to offering healthier-feeling options." - Jaya Saxena
