Taco Bell Takes Its Taco Subscription Service National | Eater

"The new Taco Lover’s Pass — launched initially in Arizona and managed through the restaurant’s app — gives subscribers one taco per day for 30 days for $10, effectively pricing each redeemed taco at roughly 30 cents. The subscription covers options like the classic crunchy taco, the spicy potato soft taco, and Doritos Locos tacos, and the chain clearly plans to drive additional spending on add-ons such as Baja Blasts and cinnamon twists. Devoted fans are famously obsessive about menu changes (to the point of getting tattoos), and while the food is often mocked for causing gastrointestinal issues, its distinctive, hard-to-replicate flavors make the pass a compelling bargain for frequent customers despite potential health concerns about consuming so many tacos in a month." - Amy McCarthy