"Born from a single cart and grown into a beloved burger chain, this brand positioned itself as a higher-quality fast-food option that leans on local ingredients and elevated standards. When the company filed for its IPO in 2014, leadership explicitly cited paying staff above minimum wage as a growth strategy to attract better employees and improve guest service; that approach, and public advocacy for measures like a $15 minimum for tipped workers, exemplifies how an employee-first philosophy can be framed as sound business practice rather than mere benevolence. The chain’s ascent demonstrates how hospitality-driven principles can be scaled in fast-casual settings, though it also highlights the ongoing debate over how far cultural values can compensate for structural workplace realities." - Elazar Sontag