Chipotle Hires Taco Bell CEO Brian Niccol | Eater
"Known for aggressive, youth-focused marketing, his former employer relied on Snapchat and Twitter to cultivate a younger, late-night audience and drove sales through culturally resonant product launches. Niccol worked there from 2011, rising from marketing and innovation chief to CEO, and is widely credited with turning menu items like Doritos Locos tacos and fried chicken-shell tacos into big commercial and cultural successes." - Whitney Filloon
