"Led by Edward Maibach, the organization stresses that household choices and public policy both matter: individuals should buy clean energy from their utility or consider solar and programs like Clean Choice Energy, and should reduce consumption even when power is green. Maibach also urges people to push elected officials for climate-smart policies — especially commitments to 100 percent clean, renewable energy — and emphasizes reframing climate change as immediate and personal, since many still perceive it as distant in time, space, and species." - Nick Mancall-Bitel