Wendy’s Actually Dropped a Mixtape on Spotify and Apple Music | Eater

"The brand released an elaborate promotional mixtape called We Beefin?, available on Spotify and Apple Music (with an unconfirmed appearance on Google Play), featuring tracks like “Twitter Fingers,” “Holding It Down,” “Rest in Grease,” “Clownin,” and “4 for 4$.” The production value and vocal talent give the project a trap-leaning, Atlanta-style sound that could be mistaken for a legitimate rap release if listened to passively, but it functions as a long-form advertisement that doubles down on the chain’s confrontational social-media personality. The campaign revels in mean-spirited, trolling humor aimed at rival burger chains, has prompted criticism that the brand is contributing to internet vitriol, and drawn commentary (including from critics who call the approach internet trolling) that the strategy hasn’t translated into noticeable sales gains. Critics urge a shift away from aggressive stunts and back toward core offerings—highlighting that classic menu items like Frosties, spicy chicken sandwiches, and square burgers are already strong selling points." - Chris Fuhrmeister