Popeyes Announces Sandwich Return Date With a Dig at Rival Chick-fil-A | Eater
"The rival chicken chain is known for being closed on Sundays for religious reasons, a fact called out by the competitor’s November 3 tease (since that date is a Sunday) as a pointed callback to their earlier Twitter sparring. That closure, combined with the public back-and-forth and fan-driven memes, has amplified attention and publicity around both chains’ sandwiches and fueled passionate reactions from customers." - Jenny G. Zhang
