The Wilfred

The Wilfred Opens as a Speakeasy in Plano | Eater Dallas

"Opened by Ryan Oruch of Sea Breeze Fish Market & Grill, this intimate cocktail lounge blends a neighborhood bar with speakeasy vibes, featuring deep banquettes, cozy couches, chandeliers, and a custom-designed bar. Entry is through a keypad in Sea Breeze’s waiting area (passcodes change frequently and are posted on social channels or printed on receipts). The drinks program emphasizes pre-Prohibition cocktails and unusual, clean spirits developed with Ryan Payne and Gabe Sanchez, alongside a luxury wine list and curated by-the-glass selections that highlight Champagne and French regions. Small plates are the focus—examples on the opening menu include pastrami-cured salmon bites, tuna tartare, and lobster fried rice—while themed nights, caviar bumps to pair with Champagne or cocktails, and a rotating schedule of vibey live local music help maintain a mellow, intimate atmosphere. A signature “Freddy” shot honors the owner’s rescue dog, with $1 from each sale donated quarterly to changing beneficiaries (the first donation goes to the Team Izzy Foundation). The space is also available for corporate gatherings, personalized dinners, and special events. It is located at 4017 Preston Road, Suite 350, in Lakeside Market in Plano, and is open Tuesday–Saturday (Tuesday–Thursday service roughly 4–10 p.m., Fridays and Saturdays roughly 4–11 p.m.), with happy hour from 4–7 p.m." - Amy Kelley