"A national big‑box retailer where a limited‑edition Stanley x Starbucks tumbler sparked chaotic rushes of customers; the coverage described how the product "caused rushes of customers to trample each other" and dug into why people go so crazy over Stanley cups. The frenzy was treated as a cultural moment — with gawking interest in the fervor around Stanley cups — and pop culture amplified it as Saturday Night Live embraced "the big dumb cup." - Monica Burton