"A newly launched cookware label from a retooled branding agency that adopts an Apple-inspired, minimalist aesthetic: matte-black pots and pans with smooth surfaces and clean lines designed to feel gender-neutral. The dark finish is positioned as a visual 'canvas' to showcase food (examples cited include tomato sauce and shakshuka), and the restrained look is intended to photograph well for Instagram and other direct-to-consumer marketing channels, offering a serious, design-forward alternative to more colorful cookware entrants." - Ellie Krupnick