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"Backed by big-voiced ads featuring actor Ving Rhames and bold claims about its meat, the chain has taken its cheeky marketing offline with a real-world stunt: sponsoring free sandwich tattoos at a Long Beach tattoo shop this Saturday starting at 11 a.m. The company will pay for the tattoo sessions and has made sketches of the sandwich designs available for anyone interested in replicating the brand on their own." - Farley Elliott