The Tea on All That Matcha Girl Drama in Houston | Eater Houston

"A Houston pop-up that went viral for bright green, finely milled matcha drinks and athleisure-friendly promotional videos promising a ‘Green Matcha Girly’ wellness lifestyle, this brand bills itself as a toxin-free wellness company and also sells $75 sweatpants and crew sweatshirts with a pink logo. The pop-up’s menu claims ceremonial‑grade matcha flown weekly from Kyoto, organic in‑house flavored milks, alkaline water at pH 10.5, bagels with organic cream cheeses and strawberry jelly, and no processed sugars; individual lattes have been priced around $11. After the initial craze some customers posted grievances about high prices, drinks that looked dull or “off,” and staff preparing matcha in batches rather than individually sifting and whisking portions; critics also accused the operation of removing negative Instagram comments and the owner — a former Miss Texas (2021) — of quickly making her profile private. Matcha experts and influencers have weighed in, noting that “ceremonial grade” is loosely defined, that color can be affected by milk or lower‑grade matcha, and that batch prep can be a practical but quality‑reducing shortcut for busy pop‑ups. The brand acknowledged feedback on social platforms and asked for patience while it irons out kinks." - Brittany Britto Garley