KFC’s Cheetos Sandwich Is a Limited-Time-Only Junk Food Monster | Eater

"This fried chicken chain is rolling out a limited-time Cheetos Sandwich nationwide for four weeks beginning July 1: a crispy chicken filet smothered in Cheetos sauce, tucked inside the chain’s standard bun with mayo and a layer of regular Cheetos. The promotion leans into the brand’s stunt-heavy marketing playbook—aiming for viral buzz similar to past oddities like a Colonel Sanders dome, RoboCop tie-ins, and novelty menu items such as pickle chicken, Cinnabon biscuits, and hot chicken and waffles—by pairing comfort-food mashups with a high-profile snack partner that has also staged pop-ups and apparel collaborations." - Greg Morabito